By reviewing and evaluating 100 Web sites of NGOs that serve the youth in Hong Kong , this case study aimed to find out how these sites are performing and in what ways they can improve. Seven key findings, accompanied with some recommendations on Web design and Web site operation, are included in this case study.
Read PDFBased on Rotary International District 3450’s fan page and an interview with them, this case study aimed to portray one of their successful page activities on Facebook and the insights behind. Several tactics and recommendations on how to run a successful fan page are also rendered.
Read PDFIn this case study, we reviewed and analyzed the Facebook fan pages of 55 NGOs in Hong Kong based on some evaluation approaches reported in the literature to see how well they performed. This case study aimed to provide a general evaluation of these organizations' page management and operation so as to find out some directions to improve.
Read PDFThe Hong Kong International Hula Association (HKIHA) is devoted to promoting a relaxing atmosphere and a healthy lifestyle in Hong Kong by organizing various activities. Various social media and communication tools have been used to advertise their events, such as Whatsapp, websites, YouTube, and Facebook. This case study reviews the effectiveness of Facebook usage for HKIHA.
Read PDFHealthy Seed has been dedicated to nurturing young children to develop their physical, cognitive, and social-emotional potential to its fullest, and tries to deliver their educational content effectively to service targets through Facebook and YouTube. In this case study, we look at the advantages of using these two platforms and evaluate the performance of their overall digital marketing strategy.
Read PDFSocial media has been used by the Hong Kong Red Cross Blood Transfusion Service to drive blood donation, but there are also incidents where social media backfires. This case discusses the pros and cons of using social media and investigates what is the way ahead.
Read PDFThe Karen Leung Foundation, a registered charity that promotes prevention, early detection, and optimal treatment of gynecological cancer in Hong Kong, has been using social media to promote its events and attract donation. However, it does not seem to be very effective. In thie case study, we try to understand the reasons behind the low effectiveness and look at what would be the possible suggestions.
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