Kevin Zheng Zhou, Ph.D.

Chair Professor of Strategy and International Business
Changjiang Scholar Chair Professor

HKU Business School
Pokfulam, Hong Kong
Tel: 852-
3917-1006; Fax: 852-2858-5614
Email: kevinz@





Ph.D. in Marketing and Strategy

Virginia Polytechnic Institute and State University

M.S. in Economics and Management

Tsinghua University

B.E. (Honors) in Automatic Control

Tsinghua University




2018 – present  

Chair Professor of Strategy and International Business
The University of Hong Kong

2012 – 2018  

Professor, School of Business
The University of Hong Kong

2008 – 2012  

Associate Professor (with tenure), School of Business
The University of Hong Kong, on leave 2008~2009

2008 – 2009

Reese Distinguished Professor in International Business
University of North Carolina at Charlotte

2002 – 2008 

Assistant Professor, School of Business
The University of Hong Kong


Awards and Recognitions

2017   Highly Cited Scientific Researchers, ISI Essential Science Indicators

2016   Highly Cited Scientific Researchers, ISI Essential Science Indicators (The only Business and Economics Scholar in Greater China area)

2016   Outstanding Researcher Award, University of Hong Kong

2015 – present: ¡°Changjiang Scholar¡± Chair Professor, Ministry of Education of China

2012 – 2017: Panel Member, Business Studies Panel of HK Research Grants Council

2011 – present: World¡¯s Top 1% Scholar based on number of citations, ISI Essential Science Indicators

2013  Outstanding Researcher Award, Faculty of Business and Economics, HKU

2013  Gianni Montezemolo Visiting Professor, Judge Business School, University of Cambridge

2011  HKU Research Output Prize (Faculty of Business and Economics), with F. Wu

Research Interests


Capability and Innovation

Trust and Relational Ties in Emerging Economies and China

Publications at UT-Dallas List Journals

R1.        Xu D, KZ Zhou, and F Du (2018), ¡°Deviant versus Aspirational Risk Taking: The Effects of Performance Feedback on Bribery Expenditure and R&D Intensity,¡± Academy of Management Journal, forthcoming.

R2.        Zhou KZ, GY Gao, and H Zhao (2017), ¡°State Ownership and Product Innovation in China: An Integrated View of Institutional and Efficiency Logics,¡± Administrative Science Quarterly, 62(2): 375–404.

R3.        Zhou KZ, C Su, A Yeung, S Viswanathan (2016), ¡°Supply Chain Management in Emerging Markets,¡± Journal of Operations Management, 46(9): 1-4. Editorial

R4.        Poppo L, KZ Zhou, and JJ Li (2016), ¡°When Can You Trust ¡®Trust?¡¯ Calculative Trust, Relational Trust, and Supplier Performance,¡± Strategic Management Journal, 37(4): 724-741.

R5.        Gao GY, E Xie, KZ Zhou (2015), ¡°How Does Supplier Network Drive Innovation of Buyer Firms? Technological Diversity, Network Features, and Market Forces,¡± Journal of Operations Management, 36(May), 165-177.

R6.        Poppo L and KZ Zhou (2014), ¡°Managing Contracts for Fairness in Buyer-Supplier Exchanges,¡± Strategic Management Journal, 35(10): 1508-1527 (equal contribution).

R7.        Zhou, KZ, Q Zhang, S Sheng, E Xie, and Y Bao (2014), ¡°Are Relational Ties Always Good for Knowledge Acquisition? Buyer–Supplier Exchanges in China.¡± Journal of Operations Management, 32(3): 88-98.

R8.        Zhou, KZ and D. Xu (2012), ¡°How Foreign Firms Curtail Local Supplier Opportunism in China? Detailed Contracts, Centralized Control, and Relational Governance,¡± Journal of International Business Studies, 43(7): 677-692.

R9.        Zhou, KZ and CB Li (2012), ¡°How Knowledge Affects Radical Innovation: Knowledge Base, Market Knowledge Acquisition, and Internal Knowledge Sharing,¡± Strategic Management Journal, 33(9): 1090-1102.

R10.    Sheng, S, KZ Zhou, and JJ Li (2011), ¡°The Effects of Business and Political Ties on Firm Performance: Evidence from China,¡± Journal of Marketing, 75(1): 1-15 (lead article)

R11.    Zhou KZ and L Poppo (2010), ¡°Exchange Hazards, Relational Reliability, and Contracts in China: The Contingent Role of Legal Enforceability,¡± Journal of International Business Studies, 41(5): 861-881

R12.    Zhou, KZ and F Wu (2010), ¡°Technological Capability, Strategic Flexibility, and Product Innovation,¡± Strategic Management Journal, 31(5): 547–561

R13.    Li, JJ, L Poppo. and KZ Zhou (2010), ¡°Relational Mechanisms, Formal Contracts, and Local Knowledge Acquisition by International Subsidiaries,¡± Strategic Management Journal, 31(4): 349–370 (lead article)

R14.    Li, JJ, KZ Zhou, and A Shao (2009) ¡°Competitive Position, Managerial Ties, and Profitability of Foreign Firms in China: An Interactive Perspective,¡± Journal of International Business Studies, 40(2): 339-352

R15.    Zhou, KZ, JJ Li, N Zhou, and C Su (2008), ¡°Market Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence from China,¡± Strategic Management Journal, 29(9): 985-1000.

R16.    Li, JJ, L Poppo, and KZ Zhou (2008) ¡°Do Managerial Ties in China Always Produce Value? Competition, Uncertainty, and Domestic vs. Foreign Firms,¡± Strategic Management Journal, 29(4): 383-400.

R17.    Zhou, KZ, L Poppo, and Z Yang (2008), ¡°Relational Ties or Customized Contracts? An Examination of Alternative Governance Choices in China,¡± Journal of International Business Studies, 39(3): 526-534.

R18.    Poppo, L, KZ Zhou, and S Ryu (2008), ¡°Alternative Origins to Interorganizational Trust: An Interdependence Perspective on the Shadow of the Past and the Shadow of the Future,¡± Organization Science, 19(1), 39-55.  

R19.    Zhou, KZ, JR Brown, CS Dev, and S Agarwal (2007), ¡°The Effects of Customer and Competitor Orientations on Performance in Global Markets: A Contingency Analysis,¡± Journal of International Business Studies, 38(2), 303-319.

R20.    Zhou, KZ, DK Tse, and JJ Li (2006), ¡°Organizational Change in Emerging Economies: Drivers and Consequences,¡± Journal of International Business Studies, 37(2): 248-263.

R21.    Zhou, KZ, CK Yim, and DK Tse (2005), ¡°The Effects of Strategic Orientations on Tech- and Market-based Breakthrough Innovations,¡± Journal of Marketing, 69(2), 42-60.

R22.    Brown, J, C Dev, and Z Zhou (2003), ¡°Broadening the Foreign Market Entry Mode Decision: Separating Ownership and Control,¡± Journal of International Business Studies, 34(5), 473-88.

Other Journal Publications

P1.         Lu JJ, C Shu, KZ Zhou (2018), ¡°Product Newness and Product Performance in New Ventures: Contingent Roles of Market Knowledge Breadth and Tacitness,¡± Industrial Marketing Management, forthcoming.

P2.         Ju M, JJ Lu, KZ Zhou (2018), ¡°How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development,¡± Journal of International Marketing, forthcoming.

P3.         Sheng, S, KZ Zhou, JJ Li, Z Guo (2018), ¡°Institutions and Opportunism in Buyer–Supplier Exchanges: The Moderated Mediating, Effects of Contractual and Relational Governance,¡± Journal of the Academy of Marketing Science, forthcoming.

P4.         Yang, D, X Wang, KZ Zhou, W Jiang (2018), ¡°Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective,¡± Journal of Business Ethics, forthcoming.

P5.         Yang, D, S Sheng, S Wu, KZ Zhou (2018), ¡°Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management,¡± Journal of Business Research, 90(Sep): 1-13.

P6.         Wang L, Zhao J, KZ Zhou (2018), ¡°How do Incentives Motivate Absorptive Capacity Development? The Mediating Role of Employee Learning and Relational Contingencies,¡± Journal of Business Research, 85(April): 226-237.

P7.         Zhang Q, KZ Zhou, Y Wang, H Wei (2017), ¡°Untangling the safeguarding and coordinating functions of contracts: Direct and contingent value in China,¡± Journal of Business Research, 78(Sep): 184-192.

P8.         Shu C, Lu JJ, KZ Zhou (2017), ¡°A Contingent View of Partner Coopetition in International Joint Ventures¡± Journal of International Marketing, 25(3): 42-60.

P9.         Wang L, S Sheng, S Wu, KZ Zhou (2017), ¡°Government Role, Governance Mechanisms, and Foreign Partner Opportunism in IJVs,¡± Journal of Business Research, 76(July): 98-107.

P10.     Wei Z, Shen H, KZ Zhou, JJ Li (2017), ¡°How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China,¡± Journal of Business Ethics, 140(2): 209–223.

P11.     Lu JJ, KZ Zhou, Y Wang (2016), ¡°Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity?¡± Journal of International Marketing, 24(4): 20-38.

P12.     Xie E, Liang J, KZ Zhou (2016), ¡°How to Enhance Supplier Performance in China: An Integrative View of Partner Selection and Partner Control?¡± Industrial Marketing Management, 56 (July): 156-166.

P13.     Shu C, KZ Zhou, Y Xiao, S Gao (2016), ¡°­­How Green Management Influences Product Innovation in China: The Role of Institutional Benefits,¡± Journal of Business Ethics, 133: 471–485.

P14.     Bao, Y., EA Fong, T Landry, KZ Zhou (2015), ¡°Strategic Consensus of Market Orientation: A Transitional Economy Perspective,¡± Journal of Strategic Marketing, 23(4): 364-378.

P15.     Zhou, KZ, JJ Li, S Sheng, and AT Shao (2014), ¡°The Evolving Role of Managerial Ties and Firm Capabilities in an Emerging Economy: Evidence from China,¡± Journal of the Academy of Marketing Science, 42(6), 581-595 (lead article)

P16.     Chen X, X Chen, KZ Zhou (2014), ¡°Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market,¡± Journal of International Marketing, 22(3), 30-49.

P17.     Sheng S, KZ Zhou, and Leopold Lessassy (2013), ¡°NPD speed vs. innovativeness: The contingent impact of institutional and market environments,¡± Journal of Business Research, 66(11), 2355-2362.

P18.     Zhang Q and KZ Zhou (2013), ¡°Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms,¡± Industrial Marketing Management, 42(5), 783-791

P19.     Ju M, KZ Zhou, GY Gao, J Lu (2013), ¡°Technological capability growth and performance outcome: Foreign versus local firms in China,¡± Journal of International Marketing, 21(2), 1-16 (lead article).

P20.     Lee RP, and KZ Zhou (2012), ¡°Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors,¡± Journal of International Marketing, 20(3), 1-16 (lead article).

P21.     Bao Y, X Chen, and KZ Zhou (2012), ¡°External Learning, Market Dynamics, and Radical Innovation: Evidence from China¡¯s High-Tech Firms,¡± Journal of Business Research, 65(8), 1226-1233.

P22.     Bao Y, S Sheng, and KZ Zhou (2012), ¡°Network-Based Market Knowledge and Product Innovativeness,¡± Marketing Letters, 23(1), 309-324.

P23.     Zhou, KZ and CB Li (2010), ¡°How Strategic Orientation Influences the Building of Dynamic Capability in Emerging Economies,¡± Journal of Business Research, 63(3), 224-231.

P24.     Li, JJ and KZ Zhou (2010), ¡°How Foreign Firms Achieve Competitive Advantage in the Chinese Emerging Economy: Managerial Ties and Market Orientation,¡± Journal of Business Research, 63(8), 856-862.

P25.     Zhou, KZ, J Brown, and C Dev (2009), ¡°Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View,¡± Journal of Business Research, 62(11), 1063-1070

P26.     Dev C,  Zhou, KZ, and J Brown (2009), ¡°Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?¡±  Cornell Hospitality Quarterly, 50(1): 19-28

P27.     Poppo, L, KZ Zhou, and T Zenger (2008), ¡°Examining the Conditional Limits of Relational Governance: Specialized Assets, Performance Ambiguity, and Long-Standing Ties,¡± Journal of Management Studies, 45(7), 1195-1216

P28.     Su, C, KZ Zhou, N Zhou, and JJ Li (2008), ¡°Understanding the Role of Spousal Fairness in Predicting Spousal Influence Dynamics,¡± Journal of the Academy of Marketing Science, 36(3): 378-394.

P29.     Zhou, KZ and CB Li (2007), ¡°How Does Strategic Orientation Matter in Chinese Firms?¡± Asia Pacific Journal of Management, 24(4), 447-466

P30.     Zhou, KZ and K Nakamoto (2007), ¡°The Effect of Enhanced and Unique Features on New Product Preference: The Moderating Role of Product Familiarity,¡± Journal of the Academy of Marketing Science, 35(1): 53-62

P31.     Gao, GY, KZ Zhou, and CK Yim (2007), ¡°On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China,¡± International Journal of Research in Marketing, 24(1), 3-15 (lead article).

P32.     Dev C, J Brown, and Zhou, KZ (2007), ¡°Global Brand Expansion - How to Select a Market Entry Strategy,¡± Cornell Hotel and Restaurant Administration Quarterly, 48(1): 13-27

P33.     Zhou, KZ (2006), ¡°Innovation, Imitation, and New Product Performance: The Case of China,¡± Industrial Marketing Management, 35(3): 394-402.

P34.     Bao, Y, KZ Zhou, and N Zhou (2006), ¡°Social Alienation in a Transitional Economy: Antecedents and Impact on Attitude toward Social Reform,¡± Journal of Business Research, 59(9), 990-998.

P35.     Li, JJ, KZ Zhou, S Lam, and D Tse (2006), ¡°Active Trust Building of Local Senior Managers in International Joint Ventures,¡± Journal of Business Research, 59(1), 73-80.

P36.     Zhou, KZ G Gao, Z Yang and N Zhou (2005), ¡°Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations,¡± Journal of Business Research, 58(8), 1049-1058.

P37.     Yang, Z, S Cai, KZ Zhou, and N Zhou (2005), ¡°Development and Validation of an Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals,¡± Information and Management, 42(4), 575-589.

P38.     Zhou, KZ, J Li, and N Zhou (2004), ¡°Employee¡¯s Perceptions of Market Orientation in a Transitional Economy: China as an Example,¡± Journal of Global Marketing, 17(4), 5-22.

P39.     Bao, Y, KZ Zhou, and C Su (2003), ¡°Face Consciousness and Risk Aversion: How Do They Affect Consumer Decision-Making?¡± Psychology and Marketing, 20(8), 733-755.

P40.     Zhou, KZ, C Su, and Y Bao (2002), ¡°A Paradox of Price-Quality and Market Efficiency: A Comparative Study of the U.S. and China Markets,¡± International Journal of Research in Marketing, 19 (4), 349-365.

Special Issue Editor

  1. Zhou KZ, Su C, Yeung A, Viswanathan S (2016) ¡°Supply Chain Management in Emerging Markets,¡± Journal of Operations Management.
  2. Li PP, Sekiguchi T, Zhou KZ (2016), ¡°Indigenous Management Research in Asia,¡± Asia Pacific Journal of Management
  3. Lee R, Özsomer A, Zhou KZ (2015) ¡°Innovation in and from Emerging Economies,¡± Industrial Marketing Management